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If you get negative publicity on the web or in social media, you can run and hide, try to delete them, respond in kind or tackle them head-on. Which is preferable? Believe it or not over 55% of brands do not have a strategy in place to deal with negative comments on social media; there are only two reasons why people fail, they either can’t or they won’t. If they can’t, that is easily fixed but if they won’t then they are destined to be a failure. We also discuss the importance of salespeople, without a sale you have no business; how much is great customer service worth; how to do a SW
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