Today’s buzz: Enterprises.
Some startups simply refuse to start small, preferring to approach the enterprise market in hopes of landing a big customer from the get-go. Success may come to the startup who understands the enterprise audience, is savvy about positioning their products, and knows their own strengths and weaknesses. If this is a lot to get your arms around, or you’re still trying to get it right, we’ve got first-hand insights from in-the-trenches startup veterans who figured it out.
Christopher Carter, CEO, Approyo: “Do not be afraid to fail. Go In prepared and ready to lay it al
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