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Startup Focus with Game-Changers, Presented by SAP

Startup Focus with Game-Changers, Presented by SAP

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April 10th 2014: Startups Selling to Enterprise: Dare to Dream Big, Part 2

Today’s buzz: Enterprises. Some startups simply refuse to start small, preferring to approach the enterprise market in hopes of landing a big customer from the get-go. Success may come to the startup who understands the enterprise audience, is savvy about positioning their products, and knows their own strengths and weaknesses. If this is a lot to get your arms around, or you’re still trying to get it right, we’ve got first-hand insights from in-the-trenches startup veterans who figured it out. Christopher Carter, CEO, Approyo: “Do not be afraid to fail. Go In prepared and ready to lay it al

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Featured Guests

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Christopher Carter

With almost three decades of extraordinary working experience in the SAP industry, Christopher Carter, CEO at Approyo, founded Approyo with the goal of making it easy for customers to embrace SAP HANA.
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Vish Canaran

Vish Canaran is President and CEO and Chief Data Scientist of Liquid Analytics. Liquid Analytics is where “Insightful analytics meet inspiring user experiences”. Liquid Analytics is where fluid experiences meet ‘Big Data on the Go’.
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Deepak Aher

Deepak Aher, Sr. Director, GTM and Global Market Enablement, SAP Americas, SAP Startup Focus for SAP HANA, is a business development leader and sales management executive with more than 19 years of enterprise direct sales experience focused on business consulting and IT outsourcing industry. Within the SAP Startup Focus program, Deepak helps Big Data and Predictive Analytics startups to create go-to market sales strategies, generate pipeline, and achieve revenue recognition for SAP and startups deals.
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