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We are in an era of disruption and every day there are new industries where technology and outside the box thinking are game changers. We have been inundated with so called rules about how we should do business. The problem is that most of them are not rules at all, they are simply anchors around our neck, they hold us back and deny us access to success. We discuss a number of companies that have broken the rules, disrupted industries and become enormous successes; We also discuss WPP's $100 million confidence in Twitter; did you know that the ads in the World Cup are over four times more po
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