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Do you ever feel compelled to buy something and then wonder why? Or, do you ever see an advertisement and, even subconsciously, feel a positive or negative emotion? What explains these responses? Neuromarketing.This new field of research evaluates consumers’ responses to marketing stimuli. Companies use this research to channel their advertisements to speak subconsciously to your emotions and to your reasoning. Is neuromarketing too invasive or too controlling? Join me as I talk to special guest Dr. Christopher Morin, an expert and a professor in the field of neuromarketing. Mr. Morin will hel
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