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All businesses have a vested interest in virtue. Business is dependent on the moral and cultural institutions of a free society. The economic and ethical point of a business entity is to serve others. Business is a morally serious enterprise, in which it is possible to act either immorally or morally. It requires moral conduct to thrive in the long run. Yet business ethics means a great deal more than obeying the civil law and the various accountancy acts and regulations. It means imagining and creating a new sort of world based upon the principles of individual creativity, community, realism,
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