|
The buzz: Marriage.
It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last?
The experts speak.
Jeff Tanner, Professor: “Salespeople are being abused in the name of marketing in far too many organizations. Free the salespeople!”
Barry Trailer, CSO Insights: “The traditional relationship: Sales says to Marketing, ‘The
|
