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The Business Elevation Show with Chris Cooper - Be More. Achieve More

The Business Elevation Show with Chris Cooper - Be More. Achieve More

Friday at 8 AM Pacific

October 10th 2014: Special Encore Presentation: From a dream to an iconic brand - The PRS Guitar Story

We have had some incredible guests and stories on this show. This show in particular has true meaning to me. About 6 years ago, I watched an incredible DVD called ‘Mastery’ which included the story of Paul Reed Smith and how his dreams of making a guitar for Carlos Santana had turned into a reality. Today PRS Guitars in my mind have become an iconic brand. Go to any guitar show and guitarists are buzzing with excitement around the PRS stand. The story inspired me so much that I bought a beautiful PRS Custom 24 guitar and became committed to really learn how to play. Initially, I didn’t feel wo

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Featured Guest

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Jack Higginbotham

Jack Higginbotham is President of Paul Reed Smith Guitars, Limited Partnership, a manufacturer of high-end musical instruments and equipment in Stevensville, Maryland. Jack has worked in a variety of positions since its inception in 1985 including Guitar Builder, Project Manager, Purchasing Manager, Sales, Production Manager, and VP of Manufacturing.
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