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Women INVESTING in Women and GIRLS

Women INVESTING in Women and GIRLS


October 10th 2014:Women in Focus Spotlight: Urska Srsen of BellaBeat

Today we interviewed Urska Srsen, Co-Founder of Bella Beat, an app that helps mothers with their pre-natal care. BellaBeat offers a wide array of apps that focus on both the mother, and the father. These Apps include Bella Shell, Bella Leaf, and Bella Balance. Their revolutionary technology has given expectant mothers the ability to calculate the weight of their baby before birth, record the babies heart beat, as well as keep the mother happy and stress free. Because of her involvement in the tech industry, we discussed what it is like to be a woman entrepreneur in this fast growing male do

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Urska Srsen

The 25-year-old Slovenian applied to med school, then changed course, deciding to study sculpture at the Finnish Academy of Fine Arts in Helsinki. She ended up co-founding Bellabeat, a start-up that designs devices to track the health of pregnant women, new mothers, the unborn and the newly born. She connected with her co-founder Sandro Mur, a Croatian computer software expert, through the sport. When Mur met Sršen’s mother, an obstetrician/gynecologist, she started talking about doctors’ need for an affordable, user-friendly system that would enable routine check-ups at home and send data to healthcare providers. Mur asked Sršen to help him. Sršen’s odyssey has taken her from her hometo
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