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Conventional thinking deems "failure" as a waste of time, grounds for dismissal and something to be avoided at all costs. Entire corporate cultures are formed around the avoidance of failure, resulting in caution, risk aversion and stifled innovation. However in recent times "failure" is getting a reshaping of sorts. From "failing forward" to "intelligent failure", we're starting to hold failure as something to learn from; definitely not the waste of time we may have viewed it as! What does failure have to contribute to sustainable business performance, effective leadership, authentic interac
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