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Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover the important difference of knowing the story about where you’ve been and where you’re going and how that difference is the key to unlocking your brand potential.
Gain an understanding why stories are a powerful and essential tool to finding, attracting and converting your ideal audience to action, get ready to gather the most effective ways to do this. You will find out how to go from forming a story to telling a story to seeing actionable results.
As always, there will be i
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