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Future of Business with Game Changers, Presented by SAP

Future of Business with Game Changers, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

November 06th 2014: Why Design Matters in a Complex World

The buzz: Design. In a world where everyone is expected to focus on execution, there’s a critical need to innovate everything from cars and shoes to enterprise software. The answer to this dilemma? The notion of design is not just for designated “designers”. By leveraging design thinking methodology, we can solve the problems we know, and discover new problems and their solutions. Wouldn’t your company benefit from the best practices of successful innovation teams, and scaling design thinking globally to enrich the ways we work and live? The experts speak. Jayson Mayden, MarkOne: “I am not

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Featured Guests

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Jason Mayden

Jason Mayden is VP of Design, MarkOne. Previously, as Sr. Global Design Director, Jordan Brand/Nike Inc., he oversaw the design and execution of all conceptual products, data driven innovations, and inline lifestyle and performance product for Jordan Brand.
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George Kembel

George Kembel, Global Director and Co-Founder, Stanford D.School, is an entrepreneur and investor turned educator. George spends his time working with students, teachers, leaders, and investors to unlock the latent innovative capacity of their teams and organizations.
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Sam Yen

Sam Yen was named Chief Design Officer of SAP in June 2014. He will continue his work to drive a new era of commitment to design and user experience at SAP and, above all, listen to customers´ needs and roll that conversation into tangible results.
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