Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how to make your brand roar with the help of my dynamic guest, Ilia Lerner, who accidentally created his own successful brand.
You’ll learn about the importance of brand identity and what unique packaging and product quality can do for your brand.
Then, you will gain enlightenment about how to find and create market opportunities, plus how animal conservation support fits in with Ilia’s brand: White Tiger Vodka.
Be ready to discover how to go from having an idea to
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