Join Chris and his guest Bill Schley as the discuss Bill’s outstanding book – “The Micro – Script Rules”. They will discuss Bill’s expert insights on not only telling your story but making sure it gets repeated time after time. As Bill says, “the book shows you how to put the message in the madness”. Call it survival of the simplest: That's the bottom line if you're in branding, politics, teaching, a business owner or advertiser – anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can't break through by delivering more data. Human
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