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Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what your brand voice consists of and understand why your brand voice can be your most powerful (and free!) sales tool.
You will gain enlightenment on how to go about finding your authentic brand voice.
Then, you’ll discover how personality, circumstance and context can affect your brand voice.
Be ready to go from feeling unheard to being comfortable expressing your beliefs, values and opinions. You’ll be able to stop the “what-if’s” in order to start being listene
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