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Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how and what it takes to build a loyal, engaged, social and successful brand community on Twitter.
You’ll discover why being communicative, disciplined and committed to excellence will spark and enhance profitable, meaningful social relationships online and offline aka R.O.C. (return on connectedness).
Then, you will gain enlightenment about how to design and distribute the key branding and messaging elements necessary to attract your ideal audience.
Be ready to f
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