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The Leadership Leap

The Leadership Leap

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February 24th 2015: How to Inspire and Influence with Story

Are you a leader if no one is following? Today’s employees and customers want to be inspired by you and what you provide. In this episode you will find out how to inspire and influence using one of the most powerful tools we have – story. I will be talking with WestJet, the Canadian airline that inspires us at Christmas and now has a website dedicated to sharing the stories of people that inspire the company's employees. I am also excited to be interviewing Annette Simmons, author of several books including the Story Factor, named by 1-800- CEO-Read as one of the top 100 best business

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Featured Guests

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Robert Palmer

Manager, Public Relations - WestJet Robert Palmer joined WestJet as manager of public relations in 2008 after leading the communications function at the Calgary Police Service
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Annette Simmons

Annette is a master storyteller, consultant and author of "The Story Factor: Influence, and Persuasion Through the Art of Storytelling". She first picked up a book about psychology when she was 14.
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