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Breaking Banks Fintech

Breaking Banks Fintech

Thursday at 12 Noon Pacific

February 26th 2015: Making Financial Engagement Social

Social Media is no longer a cute extra in any marketing or customer service campaign. It has to be a core component of customer engagement. Those who embrace social media as a way to listen to customers as well as communicate with them will be the winners in this space. Today, Frank Eliason, SVP of Social Media for Citibank, joins Brett for a discussion about using common sense and applying the advantages of social media to customer outreach and service. Also Tom Green, VP of Lending Club, will be talking about the exciting developments for them since they went public last month! And

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Featured Guests

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Frank Eliason

Frank Eliason is currently Senior Vice President of Social Media at Citibank and author of @YourService published by Wiley. Frank became well known in social media for the Customer Service outreach function that his team at Comcast was involved with. This work has been recognized by many news organizations such as ABC News, New York Times, Business Week, among many others. Follow Frank on Twitter at @FrankEliason
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Tom Green

V.P. Tom Green leads Lending Club’s new business initiatives and strategy group. Prior to joining Lending Club he spent five years at Bain Consulting, advising a variety of technology companies on topics including strategy
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Claire Cockerton

Claire is CEO of Innovate Finance and an industry leader in financial services innovation and entrepreneurship. Innovate Finance is a new industry organisation dedicated to accelerating the next era of technology-led financial services innovators.
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