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Pinpointing your target market can be a challenge, let alone learning how to master it! I personally invited my guest Paul Charity to join me on this show as I am an impressed recipient of his work. I first found out about Paul when a highly respected industry professional forwarded his newsletter and said 'this is the newsletter you should read'. Paul has not only created the must read newsletter for his sector, he also developed a range of services from sold out Masterclasses and conferences to international innovation trips. Paul has had a varied career, combining journalism with direct exp
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