|
Whatever the term used - Conscious Capitalism, Purpose-Driven Companies or Stakeholder-Based Businesses – these all describe business models centered and aligned around a higher societal purpose, focused on creating value for ALL stakeholders. And while one may typically identify this description with non-profit organizations, there are tremendous performance and impact results for-profit companies have when truly embracing this culture driven approach. Think of companies like Whole Foods and Southwest Airlines who typically outperform most companies in their category. Profits are a natural re
|
