Developing a strategy is crucial for business. However, communicating strategy in a way that enables employees to understand and take ownership of the strategy is a whole other matter. Using story is one of the most effective ways a company can share the strategy and build engagement around it.
In this episode of Story Powered™ Mark Schenk from Anecdote in Australia will share how his company helps businesses use story to communicate strategy. We will also talk about ‘anti-stories’ and the role they can play in sabotaging efforts to move forward with a new strategic plan.
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