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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

April 1st 2015: The Buyer’s Journey: What Do They Really Want?

Today’s buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: “People will forget wh

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Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
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Featured Guests

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Chris Pullig

Chris Pullig is Associate Professor and Chair of Marketing in the Hankamer School of Business at Baylor University. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics.
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Arnold Bueso

Arnold Bueso was born and raised in Honduras. He completed his primary and secondary education in an international private school before coming to the U.S. to attend Louisiana State University.
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Akin Oladipo

Akin Oladipo is a highly motivated individual whose personal belief rests in creating value. He believes that the purpose of each individual is to add value to everything and everyone in his or her environment.
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Bill Hou

Bill Hou is a VP in SAP’s Customer Engagement and Commerce solutions focused on Cloud for Customer, SAP’s fastest growing cloud offering, and has over 20 years of industry and software experience.
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