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The Soul of Enterprise: Business in the Knowledge Economy
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The Soul of Enterprise: Business in the Knowledge Economy

Friday at 12 Noon Pacific

May 8th 2015: Interview with Dan Ariely

Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s leading behavioral economists: Dan Ariely from Duke University. Dan is the New York Times best-selling author of Predictably Irrational, The Upside of Irrationality, and his latest book, The Honest Truth About Dishonesty. Folks, you won’t want to miss this show!

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Friday at 12 Noon Pacific Time on VoiceAmerica Variety Channel and 1 PM Pacific Time on VoiceAmerica Business Channel
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Featured Guest

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Dan Ariely

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around?
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