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The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating."
Morgan Browne, IIS Group: “Di
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