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The buzz: Quota! A 2013 Aberdeen Social Selling study revealed that 64% of sales teams using Social Selling met quota, compared to 49% who ignored social media. This raises critical questions for your company. Is Social Selling a trendy sales tool for Millennials or a personality-booster for ambiverts / inverts? Can a seasoned or newbie Salesperson succeed without a digital footprint? Is Social Selling an excuse to kill time online instead of cold-calling or cold-emailing? Is it more effective in certain industries and regions? Perhaps most important, does your Sales team need a social media s
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