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Innovation linked with good quality drives new market value for consumer goods and services. That new market value, however, only lasts if the products are as advertised and are safe for the consumer. Every day awareness of, and sensitivity to, hazardous and counterfeit products in or near consumers’ homes and neighborhoods increases. Companies that make or distribute consumer goods can and should do more to educate consumers about their products and how to determine if the products are what they claim to be and are safe for their intended use. Today’s guest, Francisco Chuan, will
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