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The buzz: Seriously.
Social media is the real deal. How? It can help achieve and surpass your customer support goals. Who says? Key findings from a 1000-company research study. Reality? More service interactions are taking place over social channels. Best results: Integrate social media activity with customer engagement strategies. Ready?
The experts speak:
Brent Leary, CRM Essentials: “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better” (J. Bezos). Joe Hughes
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