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The buzz: Shake it up, baby. Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, always with a consistent experience. Beyond affecting sales models and marketing strategies, this changes the role of the CMO, whose responsibilities now overlap the CIO’s and CTO’s – overseeing complex data and product innovation to predict, understand, align with consumer behavior. The experts speak. Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscriber
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