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Authentic persuasion is a critical skill for leaders moving their organizations into the future. They need to see a vision and enroll the organization in moving toward that vision. We would like you to leave today with a clear understanding of why applying persuasion is so important for your professional success and personal happiness and a few ideas about how you might improve your skills. Discuss will include: 1. What exactly is persuasion?
2. How does persuasion differ from manipulation?
3. What are the "principles of persuasion" you teach?
4. Is there one principle that stands
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