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The buzz: 24/7/365. More than 1.5 billion consumers worldwide use a smartphone 150 times a day on average. For most, it’s their primary access to the Internet. They’ve never been more present online, mobile, social, or connected with the Internet and with each another. Implications for consumer products companies? Reach, engage, and consistently serve these buyers with simple, compelling experiences across physical and virtual channels on the entire path to purchase and beyond. How? The experts speak.
Dan Berthiaume, Chain Store Age: “We want the world and we want it now” (Jim Morrison). Jerr
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