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The buzz: Zzzzs. Is sales productivity, or lack of it, keeping your C-suite awake at night? They have good reason, with the sales quota attainment gap hovering around 52% (CSO Insights). From sheer exhaustion, many companies jump into a technology solution without best practices strategies to address changed buying behavior and the roles of enablement and technology. Help is here! The experts speak. Barbara Giamanco, Social Centered Selling: “If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it” (Michael Jordan). Tamara Schenk, MHI
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