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Some people are saying that advertising is ‘dead’. The old ‘Mad Men’ style of advertising has definitely suffered a fatal blow from consumers. People do not want to be shouted at or pushed to buy anymore. They want to be engaged. They want a conversation. They want to be part of something.
In this episode of Story Powered®, Eva Snijders, General Manager and Chief Storyteller at Ogilvy Public Relations in Spain will be telling us more about this shift in how we want to communicate and how story is playing a leading role.
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