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The buzz: Behind the hype. Social Selling is being hyped as the magic bullet for all kinds of companies to engage authentically – vs. traditional old-school hard-sell methods – with future and current customers on the booming social media platform landscape. Reality check: Social selling can be a minefield if your sales reps lack the right training, skills and tools, or if your organization lacks a solid social strategy to nurture their success. It’s time to replace the hype with straight talk and examples of real-life social selling heroes and zeroes. Ready? The experts speak. Brynne Tillman,
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