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The buzz: A race to the finish…! Time is money. And it’s especially precious in the last quarter of your fiscal year. According to a Dell study, 70% of B2B purchase decision makers now use social media to help them decide what to buy and from whom. If your sales people aren’t using Social Selling – or lack the Social Selling savvy to read customers’ and prospects’ digital signals along the buying journey, they’ll need help reaching the finish line this year. Listen up! The experts speak. Koka Sexton, LinkedIn: “Lead me, follow me, or get the hell out of my way” (George S. Patton, Jr.). Tom N
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