Considering the near constant barrage of headlines about apartment prices consistently breaking records in each borough, you could be forgiven for taking a sky's the limit approach to pricing your own apartment, but you really shouldn't. What about the stragegy of pricing your apartment lower than market so that you can actually get a much higher price? Also, parents often step in to help their children buy apartments in the New York market because the prices are so high. This isn't always easy for them to do and we will explain why.
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