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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

November 4th 2015: Facebook, Etc. and Your Business: Beyond Friending

The buzz: Verb: To friend. Over 1BN of us use Facebook and other social media mainly for personal communication. Many businesses see sales gold here, too. But their ‘pixels-vs-people’ approach isn’t working so well. How can B2C and B2B companies market effectively to FB and other social platforms – and what is the potential payoff? It's time to learn how to master authentic social engagement to capture the exciting possibilities for your company.The experts speak. Yvette Lui, Facebook: “It always seems impossible until it’s done” (Nelson Mandela). Jamie Tedford, Brand Networks: “Here’s to the

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Featured Guests

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Yvette Lui

Yvette Lui is the Director of Global Data and Audience Partnerships at Facebook, leading a group that builds partnerships around audience solutions. Yvette and team work with third parties to deliver personalized marketing at scale that drive business outcomes for omnichannel marketers.
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Jamie Tedford

Jamie Tedford is the Founder and CEO of Brand Networks, which he bootstrapped until 2012 when he sold a minority share to leading private equity firm AEA Investors for $68 Million.
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Hari Ashvini

As Senior Director of Corporate Business Development at SAP, Hari Ashvini leads engagements with emerging partners such as Facebook, Twitter, Uber, Tencent, Silicon Valley tech startups and many more global companies. Hari has been with SAP for over 12 years, in a variety of roles in development, technology evangelism and business development. He has also held senior positions at Hyperion, Oracle and TopTier (acquired by SAP).
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