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The mission, to end the illegal wildlife trade in our lifetimes by stopping the demand for wildlife products. Today, we must globally engage as many individuals on as many levels as possible, to sell wildlife awareness as a lifestyle choice. Focused on a single message “When the buying stops, the killing can too” Peter Knights and WildAid have created the first of its kind advertising campaign that brings hundreds of people around the world together. Through sophisticated marketing combined with hundreds actors, athletes, musicians and spokespeople, Peter and WildAid have created an internati
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