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The Leadership Leap

The Leadership Leap

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November 10th 2015: Encore: Communicating Strategy with Story

Developing a strategy is crucial for business. However, communicating strategy in a way that enables employees to understand and take ownership of the strategy is a whole other matter. Using story is one of the most effective ways a company can share the strategy and build engagement around it. In this episode of Story Powered™ Mark Schenk from Anecdote in Australia will share how his company helps businesses use story to communicate strategy. We will also talk about ‘anti-stories’ and the role they can play in sabotaging efforts to move forward with a new strategic plan.

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Featured Guest

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Mark Schenk

Mark is the Managing Director of Anecdote Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories.
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