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The Costa Report

The Costa Report

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January 05th 2016: The Costa Report Interviews John Sculley

Every year we choose one interview that changed the way we think. In 2015 that interview was with none other than former CEO of Pepsi and Apple Computer, John Sculley.

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John Sculley

John Sculley a businessman, entrepreneur, and investor in high-tech startups. He is best known for his positions as CEO of Pepsi-Cola and Apple, as well as his expertise in disruptive marketing strategies. In 1995, he teamed with siblings Arthur and David to form the venture capitalist firm Sculley Brothers LLC.
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