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Inside Transformational Leadership

Inside Transformational Leadership

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January 11th 2016:Learning from NetFlix: Disruption as a Force for Creative Change

When Netflix started out, it leased a warehouse from the US Postal Service for its inventory of movies and TV shows. Today, content is provided online. Regarded as a leader of innovation in the entertainment industry, Netflix has disrupted not only its business model and an entire industry, but also its own thinking. No longer is Netflix just streaming content--its creating its own shows. And just last week, Netflix expanded from 60 to 190 countries, streaming its content to the whole world. As vice president of product innovation, it is Todd Yellin's job to understand what Netflix's 70 mi

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Todd Yellin

A ten-year veteran at Netflix, Todd Yellin is responsible for leveraging vast amounts of data, sophisticated algorithms and best-in-class user interfaces across numerous viewing devices (PCs, smart TVs, tablets, smart phones, game consoles, set top boxes, etc.) to create a brain-dead easy way for Netflix members to find something great to watch. As the head of product, he is in charge of a team of product, design and consumer insight leaders who guide dozens of large scale, double-blind A/B tests to drive forward ideas that have helped Netflix become the global leader in internet entertainment. In January 2014 The Atlantic profiled Yellin and some of his innovative work as the leader of Net
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