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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

February 16th 2016: How Social Selling Is Changing the Large Enterprise

The buzz: The times they are a-changin’. Yes! Social Media has not merely changed the way we buy – but also the way companies sell. Established businesses around the world are aware that they must get smarter about Social Sales in order to stay ahead of the competitive curve. But according to Adweek, 61% of Fortune 500 CEOs still have no Social Media presence. Why not? What are the implications for slow-to-adopt / slow-to-adapt companies and executives, as Social Selling continues to dramatically change the large enterprise? The experts speak. Maggie Fox, SAP: “Fortuna audaces Iuvat" or "Fortu

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Featured Guests
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Maggie Fox
Maggie Fox is the Senior Vice President of SAP Experience, Global Marketing at SAP. She is responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Maggie was founder and CEO of Social Media Group, established in 2006 and was one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web.
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Chris Boudreaux
Chris Boudreaux is an executive at EY, where he helps clients transform their business operations through digital and social media. He leads the largest social selling deployment in the world, and is a core member of the recently formed alliance between LinkedIn and EY.
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Kirsten Boileau
In her role as Global Head of Digital Enablement, Kirsten Boileau is focused on the development and implementation of training and enablement programs that drive better digital experiences for SAP’s customers.
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