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The buzz: Cure me, please. Personalized Medicine is evolving aggressively, with measurable results already seen in key areas. But the discipline, which targets the characteristics of individuals rather than populations, still needs to mature. Challenges including effectively targeting the best applications and honing supporting technology. As health care providers and researchers build-out competencies in Big Data and analytics, the ultimate gains across multiple industries will expedite the delivery of hope to more many patients. Ed Cone, Oxford Economics: “The future is already here—it's jus
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