The buzz: Chain chain chain…Welcome to our new series, where we’ll cover ESC fundamentals, implications on the buyer’s journey, how it impacts your organization’s alignment and accountability, and the struggle to measure its influence on your bottom line. Why this series? Extending the supply chain is a topic of growing concern to businesses around the globe, especially with the rapid growth of digital transformation. The experts speak. Rick Imber, SAP: “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money some
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