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The buzz: Up close and personal.Every second sentence, every slide, blog and story in every industry talks about “Digital”. What exactly is it, and what does it mean for you, your company and your customers? Perhaps most important, what changes does it bring to the definition of a “customer”? In a perfect future, we will better pamper and delight our customers, but we can’t unless we know who and where they are, what they want and expect. The experts speak. Michael Sérié, InnoLifters: “I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes” (jack
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