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The buzz: It’s all good. Many blue chip companies trace their formal corporate philanthropic programs – giving back to not-for-profits – to post-WWII, the golden age of corporate philanthropy. Today’s spotlight on innovation is shifting traditional private sector giving to partnering with impactful global organizations. Benefits include accelerating the social sector, improving lives, and gaining business insights from corporate contributions. How can your organization savor this new flavor of giving? The experts speak. Ashifi Gogo, Sproxil: “Life's most persistent and urgent question is, 'W
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