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The buzz: The little engine that could. We previously explored how Social Selling is transforming the large enterprise. Today we’ll focus on Social Selling for small and medium-sized businesses (SMBs). Hubspot reported (2014) that SMBs contributed $5.5+ trillion to the US economy in 2013, and are increasingly turning to social media to market products and services, learn about trends, and interact with customers. Stats bear this out: 94% of SMBs that adopted social media use it for marketing, 80% use it to drive growth, and 61% find it useful in gaining new customers. Ready to learn how? The
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