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Over the last three weeks we have been discussing the 18 keys have is that will guarantee the success of any business. Today we are discussing essential keys 11 through 13; New research shows that the failure rate of ALL business is now 96% and the failure rate of startups is at 99%; know what really motivates customers; you must differentiate your business to prevent being commoditized; adding value to every interaction with the customer can increase your sales by up to 43%; how to deliver the great customer service required to really build your business. Great interview with David Frood CEO
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