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The buzz: Gotta be me! Our appetite for online reading, viewing, buying is voracious. In just 8 minutes, Alibaba achieved $1b in sales on Singles Day November 2015. 42% of shoppers search product information on a mobile device while in-store. We spend 2 more hours a day on mobile than 3 years ago. This technology tidal wave keep us connected and social. Small businesses want a piece of this action. But can they become a better, digital version of themselves without losing what makes them unique? The experts speak. Lil Mohan, University of Chicago: “The change we are in the middle of isn't mino
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