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There are lots of traps when growing and scaling a start up in a foreign market. Making a move that is deemed as offensive, failing to protect intellectual property or simply being unable to penetrate your target market, a lot can go wrong. Over the last four weeks we have been discussing the 18 keys that will guarantee the success of any business. Today we are discussing essential keys 14 through 16; New research shows that the failure rate of ALL business is now 96% and the failure rate of startups is at 99%; introducing processes into finance, operations, staffing, and sales and marketing c
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