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With everything moving so fast today, long strategy planning cycles no longer make sense. In short, strategy is stuck and many frameworks used today were designed for a different era. My guest this week is Dr. Rita Gunther McGrath, a professor at Columbia School of Business and one of the world’s leading experts on strategy in highly uncertain and volatile environments. Rita’s latest, best-selling book, "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business," was recognized by Strategy+Business as the #1 business book of the year. Join us as we discuss how
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