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Simon Sinek told us to ‘Start with Why’ but HOW do you turn that into sustainable business results? Brands that achieve rapid growth have a clear sense of purpose and successfully translate that into a great experience for their customers and employees. During this show my guest Shaun Smith, will share examples on how to do this from leading brands, such as LEGO, Zappos, Lush and Nissan. Shaun has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK
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